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Programme of Action - 2002/2003
Promote the town centres as destinations for shopping, tourism, leisure and business
| Town Centre |
Activity |
Target |
Funding Source & Lead Partner |
Hastings & St Leonards |
Re-develop TCM website to showcase town centers, town centre businesses and TCM programme and services. |
Website re-launched. Monthly statistics to show hit rate increasing on a monthly basis. |
Objective 2 funds. TCM. |
| Hastings |
Control all activities in public spaces and ensure activities enhance the town centre experience. |
Method to control and limit activities agreed and implemented. |
HBC. |
| Hastings |
Work with Priory Meadow Shopping Centre, town centre retail groups and other partners to promote the town at Christmas. |
Christmas lighting installed. Christmas event. |
Lights HBC/Private sector funds. HBC and TCM responsible. Event Private sector funds. Macmillan Cancer Relief is lead partner. |
| Hastings |
Organise the annual French Market. |
Two 2-day markets. |
SRB / Objective 2 funds. TCM. |
| Hastings |
Develop an Evening Economy strategy. |
Strategy agreed and recommendations to HBC by June 2002 |
HBC. |
Hastings & St Leonards |
Support Chamber of Commerce events and Christmas promotions. |
One event well attended by traders. Trader involvement in/support of Christmas promotional activity. |
Private sector and Chamber funds. Chamber of Commerce. |
Improve the physical and built environment.
| Town Centre |
Activity |
Target |
Funding Source & Lead Partner |
Hastings & St Leonards |
Promote and award grants to businesses and property owners to improve premises, create jobs, expand businesses and reduce commercial vacancies. |
All SRB funding allocated and all SRB outputs met. |
SRB / Objective 2 funds. TCM. |
Hastings & St Leonards |
Promote physical improvements to the public realm. |
SRB outputs met. At least one environmental improvement project in each town centre. |
SRB / Objective 2 funds. TCM. |
Hastings & St Leonards |
Improved standards of cleanliness and maintenance of streets. |
Maintenance programme agreed for all street furniture. Budget and delivery mechanism in place. |
HBC funding and delivery responsibilities. |
| Hastings |
Improve appearance of Queens Road properties north of South Terrace junction.Continue to target the America Ground and primary commercial areas. |
All dilapidated buildings targeted for grant assistance or enforcement action. |
Grants through the TCIP programme (SRB and Objective 2 funds). TCM and HBC. |
| St Leonards |
Improve appearance of Kings Road and commercial sections of Norman Road and London Road. |
All dilapidated buildings targeted for grant assistance or enforcement action. |
Grants through TCIP and HERS programmes (SRB, Objective 2, Heritage Lottery funding). TCM and HBC. |
Enhance commercial activity and improve business performance
| Town Centre |
Activity |
Target |
Funding Source & Lead Partner |
Hastings & St Leonards |
Target potential new commercial operators for vacant town centre units, and assist businesses looking to locate within the town centre. |
Commercial vacancy rates reduced to 6% in Hastings and 11% in St Leonards. |
Grants and other funds via SRB and Objective 2 programmes. TCM. |
| Hastings |
Continue improvements recommended by America Ground Area Investment Strategy. |
Uplighting of America Ground mural.Regular meetings of America Ground Steering Group.Improvements to County Council building commenced. |
Uplighting SRB/Objective 2 funds. TCM lead body. County Council buildings ESCC. |
| Hastings |
Develop agreed strategy to enhance commercial activity in Queens Road gateway. |
Study of Queens Road Gateway area completed by December 2002. |
Objective 2 funds. TCM. |
| St Leonards |
Promote St Leonards businesses. |
St Leonards brochures distributed to selected postcode areas. |
Objective 2 funds. TCM. |
| St Leonards |
Develop agreed strategy to regenerate St Leonards commercial area. |
Feasibility study completed by December 2002. |
Objective 2 funds. TCM. |
Reduce crime and increase the feeling of safety
| Town Centre |
Activity |
Target |
Funding Source & Lead Partner |
Hastings & St Leonards |
Continue expansion of Shopwatch |
Regular Shopwatch meetings for retailers. Mechanism established for regular dissemination of intelligence. At least one training seminar in crime prevention for retailers. |
SRB funding. TCM. |
Hastings & St Leonards |
Expand Bar Watch, targeting problem pubs/areas. Support efforts to reduce drink related disorder and crime. |
70% town centre pubs participating in Shopwatch. Radio protocols established and members regularly sharing information via radios.Co-ordinator involved in Licensed Premises Steering Group. |
SRB funding. TCM. Bar Watch steering group. HBC. |
Hastings & St Leonards |
Expand Proof of Age scheme. |
All retailers, pubs and other outlets selling age restricted products visited and supplied with information. All Borough schools contacted. |
SRB funding. TCM. |
Hastings & St Leonards |
Support Street Wardens and police in reducing crime and anti-social behaviour. |
St Leonards town centre regularly patrolled by Street Wardens. Mechanism established to report incidents between Shopwatch/Bar Watch and Street Wardens/Police. |
Street Wardens HBC. Information sharing TCM. |
| Hastings |
Develop an Evening Economy strategy. |
Strategy agreed and recommendations to HBC by June 2002. |
HBC. |
| St Leonards |
Support Chamber of Commerce events and Christmas promotions. |
One event well attended by traders. Trader involvement in/support of Christmas promotional activity. |
Private sector and Chamber funds. Chamber of Commerce. |
Improve Access
| Town Centre |
Activity |
Target |
Funding Source & Lead Partner |
Hastings & St Leonards |
Improve quality of bus service information signs at bus stops |
All signs visible, easy to read and in good condition. |
Objective 2 funds. HBC. |
| St Leonards |
Improve town centre visitor signage |
Signage policy adopted, and visitor signage installed at major junctions. |
Objective 2 funds. TCM. |
Partnership working and monitoring
| Town Centre |
Activity |
Target |
Funding Source & Lead Partner |
Hastings & St Leonards |
Continue positive dialogue/cooperative activities with town centre interests. Support community-based initiatives that help to regenerate the town centers. |
Regular attendance at traders meetings.At least one event or activity organized by a town centre group. |
SRB/Objective 2 funds. TCM |
Hastings & St Leonards |
Encourage continued consultation/interaction with town centre interests through the Neighbourhood Renewal fora. |
All town centre interest groups represented at meetings of Castle and Central St Leonards fora. |
HBC. |
Hastings & St Leonards |
Continue to monitor the vitality and viability of the town centers by monitoring the following: vacancy rates retail performance, crime, car park usage, pedestrian footfall. |
Statistics collected and presented to the Management Group. |
Vacancy rates TCM. Retail performance Priory Meadow. Crime Police. Car Park usage HBC. Footfall HBC/TCM. |
| St Leonards |
Continue to strengthen the St Leonards Town Centre Action Group. |
Appropriate representation of town centre interests and active involvement of all partners. |
TCM. |
Deliver all projected SRB and Objective 2 funded outputs
| Code |
Output Description |
SRB 3.18 |
SRB 4.2 |
SRB 5.7 |
SRB 6.3 |
OBJ 2 |
Total |
| 1A(i) |
Number of (FTE) jobs created |
|
1 |
|
7 |
|
8 |
| 1A(ii) |
Number of (FTE) jobs safeguarded |
5 |
|
5 |
9 |
|
19 |
| 1A(iii) |
Number of (FTE) construction weeks |
|
|
|
140 |
|
140 |
| 1E |
Number of training weeks |
1 |
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|
|
|
1 |
| 1G(i) |
Number of people entering self-employment |
2 |
|
|
1 |
|
3 |
| 1G(ii) |
Number of unemployed people entering self-employment |
1 |
|
|
|
|
1 |
| 1J |
Number of young people benefiting from projects promoting personal development |
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1,600 |
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1,600 |
| 2A |
Number of new business start-ups |
|
|
|
2 |
|
2 |
| 2B(i) |
Improved business/commercial floorspace (sqm) |
|
|
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1,734 |
|
1,734 |
| 2C(i) |
Number of new businesses supported |
4 |
|
|
3 |
1 |
8 |
| 2C(ii) |
Number of new businesses surviving 52 weeks |
5 |
|
|
1 |
|
6 |
| 2C(iii) |
Number of new businesses surviving 78 weeks |
1 |
|
|
|
|
1 |
| 2D |
Number of businesss advised |
4 |
300 |
5 |
8 |
10 |
327 |
| 3E |
Reduction in number of difficult to let dwellings |
|
|
1 |
|
|
1 |
| 5A(i) |
People benefitting from community safety initiatives |
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2,620 |
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2,620 |
| 5B(ii) |
Number of commercial buildings where security is upgraded |
|
10 |
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|
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10 |
| 5D(i) |
Number of people attending youth crime initiatives |
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1,600 |
|
|
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1,600 |
| 6C |
Number of buildings improved and brought back to use |
2 |
|
1 |
2 |
|
5 |
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Number of public events / business promotion activities |
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|
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2 |
2 |
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Number of crime reduction workshops |
|
|
|
|
1 |
1 |
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Number of environmental improvement projects |
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|
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|
1 |
1 |
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