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Programme of Action - 2002/2003

Promote the town centres as destinations for shopping, tourism, leisure and business
Town Centre Activity Target Funding Source
& Lead Partner
Hastings &
St Leonards
Re-develop TCM website to showcase town centers, town centre businesses and TCM programme and services. Website re-launched. Monthly statistics to show hit rate increasing on a monthly basis. Objective 2 funds.
TCM.
Hastings Control all activities in public spaces and ensure activities enhance the town centre experience. Method to control and limit activities agreed and implemented. HBC.
Hastings Work with Priory Meadow Shopping Centre, town centre retail groups and other partners to promote the town at Christmas. Christmas lighting installed. Christmas event. Lights – HBC/Private sector funds. HBC and TCM responsible.
Event – Private sector funds. Macmillan Cancer Relief is lead partner.
Hastings Organise the annual French Market. Two 2-day markets. SRB / Objective 2 funds.
TCM.
Hastings Develop an Evening Economy strategy. Strategy agreed and recommendations to HBC by June 2002 HBC.
Hastings &
St Leonards
Support Chamber of Commerce events and Christmas promotions. One event well attended by traders. Trader involvement in/support of Christmas promotional activity. Private sector and Chamber funds.
Chamber of Commerce.
Improve the physical and built environment.
Town Centre Activity Target Funding Source
& Lead Partner
Hastings &
St Leonards
Promote and award grants to businesses and property owners to improve premises, create jobs, expand businesses and reduce commercial vacancies. All SRB funding allocated and all SRB outputs met. SRB / Objective 2 funds.
TCM.
Hastings &
St Leonards
Promote physical improvements to the public realm. SRB outputs met. At least one environmental improvement project in each town centre. SRB / Objective 2 funds.
TCM.
Hastings &
St Leonards
Improved standards of cleanliness and maintenance of streets. Maintenance programme agreed for all street furniture. Budget and delivery mechanism in place. HBC – funding and delivery responsibilities.
Hastings Improve appearance of Queens Road properties north of South Terrace junction.Continue to target the America Ground and primary commercial areas. All dilapidated buildings targeted for grant assistance or enforcement action. Grants through the TCIP programme (SRB and Objective 2 funds).
TCM and HBC.
St Leonards Improve appearance of Kings Road and commercial sections of Norman Road and London Road. All dilapidated buildings targeted for grant assistance or enforcement action. Grants through TCIP and HERS programmes (SRB, Objective 2, Heritage Lottery funding).
TCM and HBC.
Enhance commercial activity and improve business performance
Town Centre Activity Target Funding Source
& Lead Partner
Hastings &
St Leonards
Target potential new commercial operators for vacant town centre units, and assist businesses looking to locate within the town centre. Commercial vacancy rates reduced to 6% in Hastings and 11% in St Leonards. Grants and other funds via SRB and Objective 2 programmes.
TCM.
Hastings Continue improvements recommended by America Ground Area Investment Strategy. Uplighting of America Ground mural.Regular meetings of America Ground Steering Group.Improvements to County Council building commenced. Uplighting – SRB/Objective 2 funds. TCM lead body.
County Council buildings – ESCC.
Hastings Develop agreed strategy to enhance commercial activity in Queens Road gateway. Study of Queens Road Gateway area completed by December 2002. Objective 2 funds.
TCM.
St Leonards Promote St Leonards businesses. St Leonards brochures distributed to selected postcode areas. Objective 2 funds.
TCM.
St Leonards Develop agreed strategy to regenerate St Leonards commercial area. Feasibility study completed by December 2002. Objective 2 funds.
TCM.
Reduce crime and increase the feeling of safety
Town Centre Activity Target Funding Source
& Lead Partner
Hastings &
St Leonards
Continue expansion of Shopwatch Regular Shopwatch meetings for retailers. Mechanism established for regular dissemination of intelligence. At least one training seminar in crime prevention for retailers. SRB funding.
TCM.
Hastings &
St Leonards
Expand Bar Watch, targeting problem pubs/areas. Support efforts to reduce drink related disorder and crime. 70% town centre pubs participating in Shopwatch. Radio protocols established and members regularly sharing information via radios.Co-ordinator involved in Licensed Premises Steering Group. SRB funding.
TCM.
Bar Watch steering group.
HBC.
Hastings &
St Leonards
Expand Proof of Age scheme. All retailers, pubs and other outlets selling age restricted products visited and supplied with information. All Borough schools contacted. SRB funding.
TCM.
Hastings &
St Leonards
Support Street Wardens and police in reducing crime and anti-social behaviour. St Leonards town centre regularly patrolled by Street Wardens. Mechanism established to report incidents between Shopwatch/Bar Watch and Street Wardens/Police. Street Wardens – HBC.
Information sharing – TCM.
Hastings Develop an Evening Economy strategy. Strategy agreed and recommendations to HBC by June 2002. HBC.
St Leonards Support Chamber of Commerce events and Christmas promotions. One event well attended by traders. Trader involvement in/support of Christmas promotional activity. Private sector and Chamber funds.
Chamber of Commerce.
Improve Access
Town Centre Activity Target Funding Source
& Lead Partner
Hastings &
St Leonards
Improve quality of bus service information signs at bus stops All signs visible, easy to read and in good condition. Objective 2 funds.
HBC.
St Leonards Improve town centre visitor signage Signage policy adopted, and visitor signage installed at major junctions. Objective 2 funds.
TCM.
Partnership working and monitoring
Town Centre Activity Target Funding Source
& Lead Partner
Hastings &
St Leonards
Continue positive dialogue/cooperative activities with town centre interests. Support community-based initiatives that help to regenerate the town centers. Regular attendance at traders’ meetings.At least one event or activity organized by a town centre group. SRB/Objective 2 funds.
TCM
Hastings &
St Leonards
Encourage continued consultation/interaction with town centre interests through the Neighbourhood Renewal fora. All town centre interest groups represented at meetings of Castle and Central St Leonards fora. HBC.
Hastings &
St Leonards
Continue to monitor the vitality and viability of the town centers by monitoring the following: vacancy rates retail performance, crime, car park usage, pedestrian footfall. Statistics collected and presented to the Management Group. Vacancy rates – TCM.
Retail performance – Priory Meadow.
Crime – Police.
Car Park usage – HBC.
Footfall – HBC/TCM.
St Leonards Continue to strengthen the St Leonards Town Centre Action Group. Appropriate representation of town centre interests and active involvement of all partners. TCM.
Deliver all projected SRB and Objective 2 funded outputs
Code Output Description SRB 3.18 SRB 4.2 SRB 5.7 SRB 6.3 OBJ 2 Total
1A(i) Number of (FTE) jobs created   1   7   8
1A(ii) Number of (FTE) jobs safeguarded 5   5 9   19
1A(iii) Number of (FTE) construction weeks       140   140
1E Number of training weeks 1         1
1G(i) Number of people entering self-employment 2     1   3
1G(ii) Number of unemployed people entering self-employment 1         1
1J Number of young people benefiting from projects promoting personal development   1,600       1,600
2A Number of new business start-ups       2   2
2B(i) Improved business/commercial floorspace (sqm)       1,734   1,734
2C(i) Number of new businesses supported 4     3 1 8
2C(ii) Number of new businesses surviving 52 weeks 5     1   6
2C(iii) Number of new businesses surviving 78 weeks 1         1
2D Number of businesss advised 4 300 5 8 10 327
3E Reduction in number of difficult to let dwellings     1     1
5A(i) People benefitting from community safety initiatives   2,620       2,620
5B(ii) Number of commercial buildings where security is upgraded   10       10
5D(i) Number of people attending youth crime initiatives   1,600       1,600
6C Number of buildings improved and brought back to use 2   1 2   5
  Number of public events / business promotion activities         2 2
  Number of crime reduction workshops         1 1
  Number of environmental improvement projects         1 1

KEY SPONSORS

Boots The Chemists · Marks and Spencer plc · Priory Meadow Shopping Centre Hastings Borough Council · South East England Development Agency · European Union
Achievements
Programme of Action
Strategy

HTCM, Summerfields Business Centre, Bohemia Rd, Hastings, Sussex, TN34 1UT
t
: 01424 205518 · f: 01424 205519 · e:
enquiries@hastings-guide.com

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